Sussexes’ Rebranding Strategy Faces Uncertainty After Royal Health Concerns

Health Concerns Cast a Shadow on Sussexes’ Rebranding Efforts

The recent health struggles within the British Royal Family have cast uncertainty over Prince Harry and Meghan Markle’s efforts to establish themselves as an “American Royal Family” brand. Royal expert Richard Fitzwilliams suggests these developments may force the Sussexes to rethink their strategy.

A Soft Launch Overshadowed by Illness

Earlier this month, Meghan launched her lifestyle brand, American Riviera Orchard. The launch, complete with social media fanfare, coincided with appearances by both Harry and Prince William at the Diana Legacy Awards. However, just days later, the news of Kate Middleton’s cancer diagnosis overshadowed everything. This, following King Charles’s own recent cancer announcement, has significantly shifted the focus within the Royal Family.

Monetizing Royal Ties: A Strategy in Question

Fitzwilliams believes the current situation makes it difficult for the Sussexes to leverage their royal connections for financial gain. Public perception of such efforts might be negatively impacted, potentially leading to a further decline in their popularity, which, according to Fitzwilliams, is already low on both sides of the Atlantic.

Family Before Branding?

With Harry likely devastated by the news of his father and wife’s health battles, the focus may shift away from branding endeavors. Public sympathy is likely to lie with the ailing royals, potentially overshadowing any future initiatives by the Sussexes.

Prince Harry and Meghan Markle can’t ‘monetise’ their royal connections any more, says expert (Image: Getty)

The Future of the “American Royal Family” Brand

The full impact of these developments on the Sussexes’ brand remains to be seen. They may choose to delay or even revise their strategy entirely. Time will tell if the “American Royal Family” concept can gain traction amidst the current circumstances within the British Royal Family.

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